We accelerate success for DTC eCommerce and tech ventures by turning their paid media into an effective, optimised and engaging tool for growth
Paid Media For Tech & eCommerce
Digital Paid Media can be powerful or it can be an ineffective, resource-consuming black-hole. We’re here to make Digital Paid Media better. This is paid media made great.
Paid Media, part of your ecosystem of growth.
Performance Marketing agencies often look at paid channels in siloes, packaging paid media as a panacea. As a Digital Growth Agency, we see things differently. Instead, we think about your paid ads as part of an ecosystem of growth, which needs balance, symbiotic relationships and the space to evolve and change as it learns. The key is to avoid over-reliance, focus on effectiveness, and run Paid Media within a well-defined growth model.
Why Us?
Our Paid Media and Performance Marketing capabilities are driven by growth science, crafted by deep human expertise and delivered with ethics and passion
Strategy First Thinking
We look at the bigger picture. Our Paid Media Agency capabilities balance your paid ads strategy with organic growth. This helps you develop an approach that reaches new audiences and converts users into customers. We plant the seed. You watch it grow.
Media Buying Driven By Your Growth Model
The foundation of all our growth strategies is data. We look at your KPIs. We see your strengths. We understand your challenges. We define your opportunities. Then use this information to put your brand on the path to achievable and sustainable growth, using clearly defined guardrails and goals.
Forever Testing. Always Learning
Test. Rinse. Repeat. We understand how important it is for a Digital Media Agency to never stop learning. Our proprietary Five Mark Method ensures performance optimisation through continuous, iterative, testing.
Media Optimised By Your Users
We listen. We glean insights. We distil learnings. Growth knowledge is tracked in your real-time reports and logged into your learning library. It’s reported in your monthly commentary and discussed in our status calls, making past action an indispensable tool for future growth.
Thinking Customer, Not Channel
We make digital paid media feel more fluid, finding your ideal customers wherever they are. Be it Facebook, Google, YouTube, TikTok, Instagram, or Snapchat, we help the right people meet your brand when it matters most.
Creative That Performs
Rapid creative testing accelerates performance in paid media. But it’s expensive. And time consuming. Does it have to be? Not with us. We can shoot and produce bespoke original content or creatively repurpose content you already own. We craft digital native assets, at scale and with speed. For this, we use our digital first creative capabilities, Studio 5.
Partners In Paid Media Growth
You’re always a part of the process. We co-create your Paid Media Strategy with you as we go. Through our shared slack channel, you have direct-to-expert access to your growth team to help you get things done, faster, with measurable results.
An Extension Of Your Team
As a Founder, Marketing Director, or Head of Growth, we know you don’t have an abundance of time. You have ideas. But you need action. Let us be your thought-organiser. Your plan maker. Your growth accelerator. Providing you with the plan and the action to achieve your goals.
Working with Siân and The Fifth Mark team has and continues to be a pleasure. They have helped steer us through a huge growth period, always acting with honesty, determination and intelligence, and have driven our Google and social advertising from strength to strength. They treat our business like it’s their own and have built us a strong foundation for long term, sustainable growth. Highly recommend to anyone looking to scale fast and efficiently from the start.
We started working with Siân and The Fifth Mark at the beginning of the first lockdown when we had a barely functioning website. We needed to work quickly to shift all of our attention to growing our eCommerce. Siân helped bring clarity to the mind-boggling world of digital marketing and developed a concise growth strategy. Working with Siân and The Fifth Mark Team resulted in huge growth for our business across the board, not just DTC. The Fifth Mark’s expertise and professionalism has been massively refreshing and has built a foundation for us that I will be forever grateful for. No doubt that we will continue to work together.
Services
Make Us Your Paid Media Agency. This Is What You’ll Get.
ONE
Insight & On-boarding
This is where we get to know you. We want to understand everything about you and your business. Where are you headed? Where have you been? What makes your customers tick?
We’re an online media buying agency that listens to really understand what you’re aboutAfter a bespoke discovery session, we get to work on the Paid Media Digital Growth Intelligence Programme. Unique to us, the programme analyses over 1,000 data points to isolate your specific strengths and opportunities for Paid Media Growth. We present these back to you and use the insights to form the foundations of our Paid Media Strategy. Knowledge is power.
TWO
Strategy
To build a brand that touches the sky, you need an architect to design growth to meet your ambition. First, we determine where your business sits on the Growth Model Maturity Matrix. Let’s call it GMMM for short.
Then, we examine your digital marketing holistically to unearth opportunities to use paid ads for growth.From these strong foundations, our Growth Sprint Plans are crafted activation charters that preserve past learnings and provide the blueprint for your future Paid Media growth. Aligned with your maturity stage. Proven to deliver results. Putting method to the maths.
THREE
Experimentation
Not to get too technical but it’s time to get into some nuts and bolts.Data, meet human. Our team of experienced human strategists combine their minds with data insights to define your testing methodologies, allowing us to test our way to the message and mechanics that resonate with your audiences. Combined with our agile, optional production capabilities, creative testing becomes simple, efficient, and engaging. They know people. Soon you will too.
FOUR
Analysis
Data is nothing without analysis. When you use our Paid Media Agency capabilities, we provide detailed monthly commentaries on your performance, taking your numbers and building them into a meaningful story. We hold all the information and results from your marketing experiments in your personal learning library. This knowledge gives clarity on where we’ve been, to inform where we go next.You’re in the loop. Your personal Paid Media Growth Team is always on-hand via Slack to provide performance insights.
You want real-time performance data? Got it. We can deliver. With The Fifth Mark, you always get access to detailed, custom reports whenever you need them.
Contact Us
Get in touch to find out how digital marketing consultancy could benefit your business
Paid Media Agency & Performance Marketing FAQs
Here are a few questions we often get asked about our Digital Paid Media and Performance Marketing Agency Services. If you have any further questions, do get in touch, we’d love to help.
WHAT INDUSTRIES DO YOU WORK WITH?
Great question. We work with ambitious direct-to-consumer eCommerce and tech ventures that need an Advertising and Digital Marketing Agency. You could be a large DTC eCommerce business. Or you might be a small tech startup. Whatever your growth stage, we’re here to help you develop a growth strategy that propels your brand to the stars. Our team has proven marketing expertise across a wide range of industries.So if you’re looking for a Performance Marketing Agency retail expert, tech expert, or just an excellent all-rounder growth marketing agency, we’re waiting for your call.
ARE YOU AN SEO AND PPC AGENCY?
Yes, but also no. We’re much more than that. We’re a Digital Growth Agency with a capital G. SEO and PPC form a part of our work, but they’re not the whole story. We use a variety of strategies to build sustainable, effective and measurable growth for DTC eCommerce and tech ventures. From small startups to larger enterprises. We know how to use SEO and PPC to get results, but our expertise allows us to think of digital growth more holistically, as an ever-changing, always-evolving ecosystem.
IS YOUR DIGITAL ADVERTISING AGENCY LONDON-BASED? ARE YOU A DIGITAL MEDIA ADVERTISING AGENCY, LONDON?
We’re glad you’re interested. We were born in the heart of East London’s Tech Hub. But with the remote working revolution, our expert team is based across the UK. So, if you’re looking for a Digital Media Agency in London, we’re here. But we’re also everywhere. Whenever you need us to be.
HOW IS YOUR DIGITAL ADVERTISING AGENCY DIFFERENT FROM OTHER AGENCIES?
There are lots of fantastic online performance marketing agencies out there. But at our Advertising and Digital Marketing Agency, we like to do things a little differently. Always optimising. Continuously learning. Challenging and changing our world. With our Paid Media Agency capabilities, we like to shake things up. In order to make waves, you have to step outside the comfort zone and always ask how we can do things better.Our proprietary Five Mark Method is part of what makes us different. We combine a methodological step-by-step approach with deep, human insight. We provide structure and support for your marketing strategy, with the flexibility to move and adjust according to market flux.